Kaiser Permanente
Campaign: 2020 Marketing Materials for Flu Shots
Direct Mail
Developed creative concept and copy for direct mail postcard to encourage health plan members to get a flu shot
FRONT OF ENVELOPE
BACK OF ENVELOPE
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Developed email copy for various email touch points during flu season
In-Facility
Collateral
Created handouts and posters to promote flu shots to patients while in a hospital setting
FRONT OF HANDOUT
POSTER
BACK OF HANDOUT